Meet Katie King, CEO of AI in Business and an international keynote speaker who shares her insights and experiences on using AI tools to impact marketing and sales strategically. 

With a focus on deep-diving into the challenges faced by marketing agencies, Katie discusses the benefits of understanding consumer behavior through AI. She provides examples of how AI tools like Chat GPT and Jasper can be used for copywriting.

Katie emphasizes the importance of using 75% AI input and merging it with human output to create a well-rounded marketing strategy. Additionally, she shares her insights on how to tailor marketing and customer services based on data collected via AI. 

In this podcast, Katie talks about:

* How to understand customer behavior through AI, particularly in marketing and sales
* Gain insight into your customers with AI-powered chatbots and copywriting tools
* Drive more conversions by strategically using AI tools 
* Craft personalized experiences for your customers with a combination of AI tools and human input. 
* Make strategic business decisions and realize cost savings by leveraging AI technology. 

This episode is a must-listen if you're a marketing professional looking to leverage AI tools to drive business impact. Tune in to learn from Katie's experiences and discover how you can use AI to enhance your marketing strategy.